Social Cinema X
Run the room.
Remember the people.
SCX combines relationship memory with live screen, music, and media control — so the people, the room, and the next opportunity stay connected.
Built for filmmakers, AV crews, freelancers, producers, founders, and anyone whose work moves through people and live spaces.
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Story CRM · Beta · Under construction
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One system. Two sides of the work.
Relationship memory
Remember the people
Keep the context that disappears once the room clears.
- —Who someone is, and where you met
- —What they do, and who they do it with
- —Companies, projects and roles
- —Your own notes, in your own words
- —Why they matter, and what comes next
Screen Control
Run the room
Drive the music, media and screens without turning the room into a technical problem.
- —Playlists and media, built and queued ahead
- —Connected screens, addressed one at a time
- —Theater output for the program itself
- —Remote control from the phone in your hand
- —Replay, cues and display framing
Before, live, after
- 1
Before
Know the people
Capture who's coming, what only you know about them, and what the room needs — searchable when it counts.
- 2
Live
Control the sound and screens
Build the playlist, run it from your phone, and put test patterns, dark work windows, and the program itself on the wall.
- 3
After
Keep the next move connected
Your network has more value than you remember — SCX keeps the people, the context, and the follow-up from getting lost when everyone leaves.
The room, from one control surface.
From a laptop or a phone, run the media and the screens without losing the room.
Opening set — house playlist
- Screen 1Theater● LIVE
- Screen 2Program● LIVE
- Lobby panelStandby○ STANDBY
Three outputs, one phone. Each screen takes its own cue.
- Music and playlists
- Screen outputs
- Remote control
- Theater mode
- Image and media cues
- Replay and repeat
- Display framing
- Session codes
The people are the network.
SCX gives you somewhere to keep the human context that gets lost between gigs, meetings, sets, warehouses, screenings and introductions.
Dana Okafor
Gaffer · Freelance · Atlanta
Met on the warehouse build. Knows the LED wall crew and will vouch for them.
Why they matter: fastest route to a trusted lighting team in the Southeast.
- People and companies
- Search your own network
- Notes and relationship context
- Roles and skills
- Where people are
- Research you asked for
Ask it the way you'd ask a friend
You will not remember their name. You will remember something else.
“Who was that LED guy?”
Matches the role and skills you recorded.
“Who do I know near Atlanta?”
Matches where people are.
“Who was working on virtual production?”
Matches skills, and what Worm confirmed about them.
“Need an LA camera team”
Understood as the camera-department roles, in Los Angeles.
“Who did I meet at that camera workshop?”
Coming: Searching by where you met is not built yet.
Marked questions are direction, not something SCX can answer today.
Your memory becomes searchable
Remember
Turn fragments into durable relationship context.
Research
Go from "I vaguely remember this person" to a grounded brief.
Find
Recover the right person when an opportunity appears.
Not another giant sales CRM.
A working memory for the people you actually know.
The real product is continuity.
People before the room.
Control while it is live.
Context after it is over.
That is the whole SCX idea.
Built for people who move between people and rooms.
- Filmmakers
- Camera crews
- AV technicians
- Producers
- Event teams
- Freelancers
- Creators
- Founders
- Small production teams
Who it's for
If you've ever lost a good person inside your own phone, this is for you.
Filmmakers and producers
“I need a DP, an AC, a gaffer, a location, or an introduction. Who do I already know?”
Freelancers and creatives
“I met someone six months ago who'd be perfect for this. Who was it?”
Founders and operators
“Who in my network has the skills, the trust, and the context to help me build this?”
People who meet a lot of useful people
“Great conversation, real connection — and in a month I won't remember why it mattered.”
Anyone whose next break comes through someone
“The opportunity is probably already in my network. I just can't see it.”
How it works
Capture the person
A screenshot, a name, a handle, a website — whatever you actually left with.
Add what only you know
How you met. What mattered. Why you might want to find them again. This is the part no database has and no search engine can find.
Let Worm dig outward
SCX researches from your seed and keeps what it can verify separate from what it can't.
Find them when it counts
Months later, ask in plain language and recover the person from the fragments you still remember.
SCX today
- Capture people.
- Remember the relationship in your words.
- Search your network.
- Research with Worm.
- Run the music and screens for a room.
What we're building toward ▸
Where it's going: assembling the right team around a specific goal. That part is direction, not something SCX does yet.
Why it's different
Most tools that research people will hand you a confident answer about the wrong person. SCX is built the other way around: being wrong is worse than being incomplete.
It doesn't blindly trust the internet
A page that merely shares your contact's name proves nothing. SCX checks each source against what you've actually confirmed about the person before it treats anything as fact.
Uncertain stays uncertain
Maybes are shown as maybes, in their own place. They never quietly graduate into your trusted record, and they never feed the brief.
Your context is first-class
What you know about the relationship is treated as real evidence — often the most valuable kind — not as a note stapled to a contact card.
Every claim can be traced
Anything SCX tells you can be opened back to the source it came from. If it can't show you where something came from, it doesn't present it as true.
It says when it doesn't know
When the evidence isn't good enough to be sure, SCX says so plainly instead of filling the gap with a confident guess.
What you put in
SCX isn't magic from nothing. It's leverage on what you already know.
A brief is only as strong as the seed behind it. A common name on its own gives SCX very little to work with, and it will tell you so rather than invent a person who fits.
Give it something to anchor to — a handle, a website, the company, and a line about how you met — and the same system produces something genuinely useful: the right person, their actual work, and the thread between them and you.
Thin seed
“Maya, a camera person.”
SCX saves her, finds little it can verify, and says so honestly.
Strong seed
“Maya Chen, @mayashoots, shoots docs — met at the Echo Park screening, wants to DP a feature.”
A short brief on who she is, what she's shooting now, and why she matters to your next project.
EXAMPLE — FICTIONAL PERSON
Seed: a screenshot, @handle, and one line — “met at the Echo Park screening, shoots docs”
Maya Chen
Who they are
Documentary cinematographer; two features on the festival circuit this year.
Why they matter to you
You've been looking for a DP who can shoot handheld interviews on a small crew.
Worth talking about
Her last project shot in the same region as your unfinished short.
That's the whole trade: the more honestly you feed it, the more it can hand back.
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Why I built this
The product above exists because of a problem I kept living. Here's the honest version of how it got built, what's real today, and what isn't yet.
I'm a filmmaker, technician and builder trying to turn relationships, scattered information and creative opportunities into a life and business I actually control.
SCX started as a system I needed for myself. Now I'm finding out whether it can become something useful to other people too.
The problem I kept running into
Across work, film sets, school, events and life, you meet hundreds of people. Their context ends up scattered — contacts, social media, messages, screenshots, half-remembered conversations, a website you saw once.
A contact list remembers a phone number. It doesn't remember who this person actually is, how you know them, what they're working on, what you talked about, when reconnecting would matter, or how your worlds overlap.
SCX is my attempt to build that missing layer.
3 years
Pony.ai
Three years inside a self-driving company - watching what it takes to ship safety-critical software, and what breaks when teams and talent aren't matched to the problem.
~2 years ago
True North
My first swing at building my own product. It never fully shipped - but the partial build is real, and the failure taught me exactly what the next attempt had to get right: start from the essential core, prove every layer, don't overbuild.
Now
SCX
The essential origin, designed from day one for where the money is: turning the people you actually know into teams that can actually deliver. Built solo, directing an AI engineering team, shipping to live beta testers daily.
Where things stand today
Built and working
Running today, used by real beta testers on their phones.
- — A working mobile web app - not a prototype deck
- — A contact and network system built to hold real relationships
- — Conversational intake: describe a person in plain language and SCX files them
- — Screenshot intake: SCX reads a photo or screenshot and pulls the person out of it
- — Relationship context - how you know someone, kept in your own words
- — A research and evidence system where every claim can be traced to its source
- — The Worm research loop, from seed to briefing
- — The founder infrastructure that lets one person plus an AI team ship daily
Currently proving
Open questions I'm actively testing, not answered ones.
- — Whether Worm's research goes deep enough to feel worth it every time
- — Whether the briefings are genuinely useful to a real person before a real conversation
- — Whether beta testers come back and use it without being asked
- — Whether this is valuable enough that people would pay for it
Not solved yet
Said plainly, because pretending otherwise would waste everyone's time.
- — Product polish - it still looks and feels like something being built
- — Enough real-world testing to know what actually matters
- — Retention: the difference between an interesting demo and a habit
- — A proven business model
- — Making deep research cheap enough to run at scale
- — Team assembly - designed, not yet built
What I'm working against
Time
I'm building this while still supporting myself through normal work.
Money
Infrastructure, research APIs and life all cost money while this is still early.
Product truth
The hard part was never producing features. It's making the research genuinely useful enough that someone comes back to it.
Distribution
Finding the first group of people for whom this problem is painful enough to matter.
Focus
Resisting the urge to build everything before the core loop is actually proven.
Where this can go
SCX wants to become a relationship intelligence layer for a person's real life: remember the people in it, understand your history with them, research their world, and surface the intersections that were always there but invisible.
Further out, the original idea that started all of this - given a project, tell me who in my network should build it with me, and show me exactly why.
Next
Teams
Turn a network into a staffed crew around a goal - the schema already exists in the migration history; the product surface is the next milestone.
Then
The strategist
The original north star: evidence-backed, ranked crew recommendations - 'who should build this with me, and why' - with every claim traceable to provenance the Worm already enforces.
The business
Where the money is
Staffing and crew assembly is a real market with real spend. SCX's moat is trust: provenance-first data that agencies and spreadsheets structurally cannot offer.
How this was built ▸
The diligence layer: what shipped, in what order, and what each chapter actually meant. Supporting evidence that execution is real - not the reason to care.
Systems running behind it
- ✓ Live beta tester lifecycle - invites, activity tracking, and a mission feedback loop
- ✓ Point-at-the-problem feedback capture with an AI engineering handoff
- ✓ A founder operating console that runs the whole beta from one phone
- ✓ Conversational and screenshot intake feeding one trusted contact record
- ✓ Provenance-first research: every claim traceable to the source it came from
Jul 2026
Security-first foundation
The Postgres core came first, not the UI: every table locked by row-level security with zero open policies, an append-only audit log a table owner cannot bypass, and an approval pipeline where nothing unreviewed ever touches trusted data.
What that meant ▸
- — 40+ forward migrations, each with a matching rollback and contract tests
- — Workspace-scoped contacts designed to scale to teams without a rebuild
Jul–Aug 2026
Conversation-first network
A permanent product decision: the conversation IS the interface. Screenshot a person, and SCX reads it, verifies the identity characters against the image, matches against your network through six deterministic tiers, and never overwrites trusted data silently.
What that meant ▸
- — Multi-screenshot evidence capture with atomic append
- — Deterministic duplicate gates with founder-decided recovery
Jul 30 – Aug 10
The Worm — provenance-first research
An automated researcher with a spine: identity is established per source before any fact is trusted, same-name strangers stay quarantined as leads, and the output is a human brief - who they are, why they matter to you, what to talk about - never a data dump.
What that meant ▸
- — Per-source corroboration (a good source can never launder a bad one)
- — Fail-closed identity: wrong is treated as worse than missing
- — Three-lens people briefs grounded in your own relationship evidence
Aug 2026
Live beta program
Real testers, one-email invites, a lifecycle dashboard that only believes evidence (invited → joined → active), password recovery that rescues any stranded account, and current missions I publish from my phone with no deploy.
What that meant ▸
- — Tester lifecycle from recorded events, never inferred from auth artifacts
- — Current Beta Mission loop: publish → testers see it → feedback returns
Aug 9–10
Sniper feedback + Issue Copilot
A tester long-presses, points at the exact pixel that's wrong, and SCX captures the coordinates, the word under their finger, and the surrounding UI - then an AI copilot turns the report plus my rough notes into a decision brief and a ready-to-run engineering prompt.
What that meant ▸
- — Point-at-the-problem capture with privacy-excluded form fields
- — One-tap AI handoff: report → assessment → implementation prompt
Aug 10
Founder console
The home screen became mission control: a five-rule attention engine that never confuses 'unreadable' with 'empty', the mission publisher, and the review loop - the whole beta runs from one phone screen.
What that meant ▸
- — Attention engine with honest source-health reporting
- — Everything above shipped and reviewed across a two-machine AI dev team
Where to go from here
Try it
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Everything on this page is the evidence: what's built, what isn't, and where it's going. I'd rather show you the real state of it than a polished version that isn't true yet.
Built by Reed Robertson - a solo founder directing an AI engineering team, shipping to live beta testers.
Keep the room connected.
Remember the people.
Run the screens.
Carry the context into whatever comes next.